Our aspiration is to showcase all that is special about the central coast.  The area has so much to offer in great restaurants, fun activities, and sunny skies almost 300 days a year.  We will highlight local shopping, activities and events, wineries and breweries, and great places to eat.  We have hiking trails for all ages and beaches galore!   Each of our local cities or beach towns has something different to offer.  If you are looking for a quick romantic wine getaway or family fun in the sun.  

The central coast has its own unique fashion vibes too.  Laidback coastal California chic.  Bring your flip flops and hoodies or style it up for wine tasting at a boutique winery!  Anything goes! Perhaps bougee hippie is the best description!  

The city was named the "happiest place in America" by National Geographic.... come see why.!